airtime
Americannoun
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the particular time that a program is broadcast or scheduled for broadcast.
The airtime for the newscast is 10 p.m.
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the time during which a broadcast takes place.
The airtime for the new show is from 10 to 10:30 p.m.
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a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc..
The company bought three minutes of airtime.
noun
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the time allocated to a particular programme, item, topic, or type of material on radio or television
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the time of the start of a radio or television broadcast
Etymology
Origin of airtime
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
He declined to reveal how much he paid for that airtime.
From Los Angeles Times ● Jun. 8, 2026
Henry Slade's booming kick into the corner in the 2017 Premiership semi-final got plenty of airtime in the build-up to the latest instalment of Saracens and Exeter's rivalry.
From BBC ● Jun. 8, 2026
The think tanks and analysts who shaped that discourse were wrong about nearly everything and were rewarded with more airtime.
From Salon ● May 9, 2026
“In light of the success of the incretins in weight loss, they don’t get a ton of airtime publicly.”
From Barron's ● Apr. 30, 2026
But the big news stations won’t give the Tap-Out the critical airtime it needs—not until there are images that are as dramatic as winds taking off roofs.
From "Dry" by Neal Shusterman and Jarrod Shusterman
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
