[ uh-shoo r, uh-shur ]
/ əˈʃʊər, əˈʃɜr /
verb (used with object), as·sured, as·sur·ing.
to declare earnestly to; inform or tell positively; state with confidence to: She assured us that everything would turn out all right.
to cause to know surely; reassure: He assured himself that no one was left on the bus.
to pledge or promise; give surety of; guarantee: He was assured a job in the spring.
to make (a future event) sure; ensure: This contract assures the company's profit this month.
to secure or confirm; render safe or stable: to assure a person's position.
to give confidence to; encourage.
Chiefly British. to insure, as against loss.
What’s The Difference Between “Assure,” “Ensure,” And “Insure”?One of our readers recently asked about the differences between assure, ensure, and insure. All three of these words ultimately derive from the Latin word sēcūrus meaning “safe.” As with many words that share ancestors, these terms’ meanings overlap thematically, but they’re not necessarily interchangeable. Here’s a look at the key differences. Assure was the first of the three to enter English with a reflexive sense of “to have …
- assured tenancy,
- assurnasirpal ii
Origin of assure
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
/ (əˈʃʊə) /
verb (tr; may take a clause as object)
to cause to feel sure or certain; convinceto assure a person of one's love
to promise; guaranteehe assured us that he would come
to state positively or with assurance
to make (an event) certain; ensure
mainly British to insure against loss, esp of life
property law another word for convey
Word Origin for assure
C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus secure
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
late 14c., from Old French asseurer (12c., Modern French assurer) "to reassure, calm, protect, to render sure," from Vulgar Latin *assecurar, from Latin ad- "to" (see ad-) + securus "safe, secure" (see secure (adj.)). Related: Assured; assuring.
Online Etymology Dictionary, © 2010 Douglas Harper