at first blush

Idioms  

1. Also,. When first seen. For example, At first blush we thought it was an elegant restaurant, but it soon became obvious that it was hardly the place for a special dinner, or At first glance the contract looked just fine. All three phrases date from the 1300s. The noun blush is used with the obsolete meaning “glimpse” or “momentary view” and in this idiom has nothing to do with showing embarrassment. Also see love at first sight.

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Example Sentences

Some hedge funds are shorting shares that at first blush don’t seem very related to the fighting, such as Taiwan Semiconductor Manufacturing.

From The Wall Street Journal • Mar. 14, 2026

Even then, his "logic" falls apart at first blush.

From Salon • May 18, 2024

That such discoveries were made at a cancer center isn't as surprising as it might seem at first blush.

From Science Daily • Jan. 31, 2024

But it goes against the grain: Selling something you don’t own smacks, at first blush, of a confidence scheme.

From Los Angeles Times • May 31, 2023

It may seem at first blush that cooperating with the system while urging good behavior is the only option available, but in reality it is not a liberation strategy at all.

From "The New Jim Crow" by Michelle Alexander

Related Words

• evidently
• officially
• seemingly
• supposedly