attention line

American  

noun

1. a line of text after the address on a piece of correspondence, directing it to a particular person or department.

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Etymology

Origin of attention line

First recorded in 1920–25

Example Sentences

These lyrics are simple and direct, neither deliberately smart nor particularly witty, but they hold our attention line by line, driving the action forwards, developing the themes, turning the film into a verbally coherent whole.

From The Guardian • Jan. 13, 2013

Obviously the chain of reasoning must start from the attention line.

From Practical English Composition: Book II. For the Second Year of the High School by Miller, Edwin L.

Some experiments have indicated, however, that a well-written attention line is fully as effective as an average illustration.

From Practical English Composition: Book II. For the Second Year of the High School by Miller, Edwin L.