authoritative

In such cases, it’s best to tell your family and friends to avoid interpreting individual studies and follow more authoritative advice.

Ahrefs, BuzzSumo, and Hootsuite are other awesome tools to research hot topics and authoritative blogs, as they display real-time data on their referring industries, traffic value, and the number of shares they get for their posts.

Because this data usually comes from the government or another authoritative source, pitching these stories to publishers is often easier because you don’t face the same hurdles regarding proving accuracy and authoritativeness.

Health groups will no longer be recommended, as “it’s crucial that people get their health information from authoritative sources,” the company said.