again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

See Examples For:

again and again

The footage was pored over by Naicker's team of commentators, while his phone was "WhatsApping off the hook" with messages from around the world, asking him to show it again and again.

From BBC ● Oct. 7, 2026

Plague returned again and again for more than four centuries, repeatedly disrupting cities, economies, and societies across Europe and surrounding regions.

From Science Daily ● Sep. 20, 2026

Piker later renounced the statement, saying it was wrong, but the fact that he said it once still continues to be brought up, again and again, in El-Sayed’s race.

From Slate ● Sep. 17, 2026

Writing in the wake of World War II, Swiss playwright Friedrich Dürrenmatt returned again and again to the subject of guilt.

From Los Angeles Times ● Sep. 16, 2026

I rapidly pressed the print button again and again, urging the machine to do its job.

From "Sir Fig Newton and the Science of Persistence" by Sonja Thomas

Related Words

• frequently
• once again
• regularly
• repeatedly