bespoke

American  

[bih-spohk] / bɪˈspoʊk /

adjective

1. 1. (of clothes) made to individual order; custom-made.

      a bespoke jacket.

   2. making or selling such clothes.

      a bespoke tailor.

2. Older Use. engaged to be married; spoken for.

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verb

1. a simple past tense and past participle of bespeak.

bespoke British  

/ bɪˈspəʊk /

adjective

1. (esp of clothing or a website, computer program, etc) made to the customer's specifications

2. making or selling such clothing, websites, etc

   a bespoke tailor

   a bespoke web designer

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Usage

What does bespoke mean? Bespoke means custom-made—made based on the specifications of the person ordering it, as in a bespoke suit. It can also be used to describe a person or company that makes such things, as in bespoke tailor. Bespoke is an adjective, but it’s also the past tense of the verb bespeak, which commonly means to ask for in advance (as in I need to bespeak your help) or to reserve beforehand (as in You need to bespeak a table, sir). But bespeak is rarely used as a verb anymore—it sounds very outdated. Bespoke also sounds a bit old-fashioned, but that’s probably why it became so trendy—it’s often used to imply a handcrafted, unique approach to making something. In its strictest sense, bespoke means made-to-order, but it’s often applied to things that aren’t actually made specifically for someone but that are simply made individually, as opposed to being mass-produced. Example: I found this website yesterday that does bespoke sweatshirts that can be custom-made to my preferences and body type!

Etymology

Origin of bespoke

First recorded in 1745–55 bespoke for def. 1

Explanation

The man in the bespoke suit is likely to be either the best-dressed or the most overdressed person at your backyard barbecue, depending on how you look at it. Bespoke means custom-made. Clothing that's made to order, tailored especially for you, is called bespoke. It's an adjective that is more common in Britain than in the United States. Bespoke can also describe non-clothing items that are made-to-order, as well as the person who makes such things: a bespoke jeweler. The term was originally bespoken, meaning "spoken of or arranged beforehand." Obviously, if you wanted a custom-made suit, you had to make arrangements before buying it.

Example Sentences

Ultraluxury brands command devoted customers and high prices thanks to the bespoke work of their artisans, but skilled craftspeople require years of training and come at a high cost.

From The Wall Street Journal • Apr. 18, 2026

What’s Next: Among new vessels, the trend is toward “larger, highly bespoke builds,” Fraser said.

From Barron's • Apr. 10, 2026

It’s part of why I put my initials on items like my wallet, the cuffs of my bespoke shirts, my sleepwear and my towels.

From Los Angeles Times • Apr. 8, 2026

He’s opted instead for a business model where the product is the solution instead of a starting point for bespoke engineering engagements.

From MarketWatch • Apr. 4, 2026

All bespoke bounty, and peace, a world never ending.

From "Typical American" by Gish Jen