noun (usually used with a singular verb)
the mainstream media, as television and newspapers: blogs that compete with big media.
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Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for big media
Yet the function of blogging in a big-media context is not a zero-sum game.
Jeff Zucker has long been the Rodney Dangerfield of the big-media world.