brainstorming

American  

[breyn-stawr-ming] / ˈbreɪnˌstɔr mɪŋ /

noun

1. a technique for generating ideas and solving specific problems with uncensored and nonlinear thinking, usually performed through group participation in a spontaneous discussion where all ideas are noted without assigning them value, and no proposal is selected or discarded until after the conclusion of the creative exercise.

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brainstorming British  

/ ˈbreɪnˌstɔːmɪŋ /

noun

1. intensive discussion to solve problems or generate ideas

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Etymology

Origin of brainstorming

First recorded in 1955–60; brainstorm + -ing ¹

Example Sentences

Finally, there are things that don’t require AI at all, like challenging your assumptions or brainstorming with colleagues.

From MarketWatch • Apr. 11, 2026

His venture into cycling came at a friend's suggestion during a brainstorming session to tap into the US market.

From Barron's • Feb. 16, 2026

"No names yet but we are brainstorming," he said.

From BBC • Feb. 11, 2026

She now uses the tech for brainstorming, she said, though she believes it’s not all it’s hyped out to be.

From The Wall Street Journal • Jan. 23, 2026

At debate club the following Monday when we’re going to be brainstorming ideas that could be our “prepared topic” for the tournament, I take my seat and get out my notebook like I always do.

From "The Benefits of Being an Octopus" by Ann Braden