brainstorm

American  

[breyn-stawrm] / ˈbreɪnˌstɔrm /

noun

1. 1. a sudden impulse, idea, etc..

      Her most recent brainstorm of teaching her dog to surf wasn’t met with much enthusiasm from the dog.

   2. Chiefly British Informal. a fit of mental confusion or excitement.

2. a session of brainstorming.

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adjective

1. of or relating to brainstorming.

verb (used without object)

1. to conduct or practice brainstorming, a technique for generating ideas and solving specific problems with uncensored and nonlinear thinking, usually performed through group participation in a spontaneous discussion where all ideas are noted without assigning them value, and no proposal is selected or discarded until after the conclusion of the creative exercise.

verb (used with object)

1. to generate (ideas, solutions, questions, etc.) through brainstorming.

brainstorm British  

/ ˈbreɪnˌstɔːm /

noun

1. a severe outburst of excitement, often as the result of a transitory disturbance of cerebral activity

2. informal a sudden mental aberration

3. informal another word for brainwave

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Other Word Forms

• brainstormer
  noun

Etymology

Origin of brainstorm

First recorded in 1890–95; brain + storm; originally a manifestation of a serious psychiatric disorder

Explanation

As you would expect, the word brainstorm involves thought. A brainstorm can be an "Aha!" moment, while brainstorming is the process of trying to think of ideas. If you've ever needed to find a topic for a paper and have just started listing every idea coming to you, you know what it's like to brainstorm. People brainstorm when they need a new idea. You can also say you had a brainstorm when a good idea or solution occurs to you. Often, this kind of brainstorm happens when you're not even working on the problem. For example, a scientist might have a brainstorm for a new project in the shower.

Example Sentences

"I did my research and then started to kind of brainstorm what those ideas could be and how I could integrate my own musicality into the pre-existing world of Devil Wears Prada."

From BBC • May 1, 2026

Legalized betting was a brainstorm not of the leagues.

From The Wall Street Journal • Dec. 5, 2025

To help you brainstorm, Barron’s ran a stock screen via FactSet and looked for companies with large market capitalizations in three classically defensive sectors—consumer staples, utilities, and healthcare—that also boast solid earnings and dividends.

From Barron's • Nov. 8, 2025

With Barberis guiding the discussion, Webb and his family spent a few hours talking about what was important to them to brainstorm their mission statement.

From The Wall Street Journal • Oct. 19, 2025

And that’s when the brainstorm hit. “…and money!” she said.

From "City Spies" by James Ponti

Related Words

• deliberate