brainstorming

American  

[breyn-stawr-ming] / ˈbreɪnˌstɔr mɪŋ /

noun

1. a technique for generating ideas and solving specific problems with uncensored and nonlinear thinking, usually performed through group participation in a spontaneous discussion where all ideas are noted without assigning them value, and no proposal is selected or discarded until after the conclusion of the creative exercise.

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brainstorming British  

/ ˈbreɪnˌstɔːmɪŋ /

noun

1. intensive discussion to solve problems or generate ideas

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Etymology

Origin of brainstorming

First recorded in 1955–60; brainstorm + -ing ¹

Example Sentences

Finally, there are things that don’t require AI at all, like challenging your assumptions or brainstorming with colleagues.

From MarketWatch • Apr. 11, 2026

Solomon said NBC is still brainstorming about how Snoop’s role will evolve for the 2028 Games.

From Los Angeles Times • Feb. 21, 2026

His venture into cycling came at a friend's suggestion during a brainstorming session to tap into the US market.

From Barron's • Feb. 16, 2026

"No names yet but we are brainstorming," he said.

From BBC • Feb. 11, 2026

An hour later, Oliver had done zero brainstorming.

From "The Vanderbeekers of 141st Street" by Karina Yan Glaser