brainstorming

American  

[breyn-stawr-ming] / ˈbreɪnˌstɔr mɪŋ /

noun

1. a technique for generating ideas and solving specific problems with uncensored and nonlinear thinking, usually performed through group participation in a spontaneous discussion where all ideas are noted without assigning them value, and no proposal is selected or discarded until after the conclusion of the creative exercise.

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brainstorming British  

/ ˈbreɪnˌstɔːmɪŋ /

noun

1. intensive discussion to solve problems or generate ideas

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Etymology

Origin of brainstorming

First recorded in 1955–60; brainstorm + -ing ¹

Example Sentences

CBS Entertainment President Amy Reisenbach acknowledged the network wasn’t actively developing a replacement late-night show; instead the effort was in the brainstorming stage.

From Los Angeles Times • Apr. 15, 2026

Finally, there are things that don’t require AI at all, like challenging your assumptions or brainstorming with colleagues.

From MarketWatch • Apr. 11, 2026

While brainstorming different concepts—a Rocky Mountain ski lodge or the Florida Salad Company were others—he sketched a Texas-style restaurant design on a napkin, with wooden interiors and warm lighting, serving steaks, ribs and cold beer.

From The Wall Street Journal • Mar. 6, 2026

Billed as a "strategic brainstorming," Thursday's talks were not expected to produce immediate action.

From Barron's • Feb. 12, 2026

An hour later, Oliver had done zero brainstorming.

From "The Vanderbeekers of 141st Street" by Karina Yan Glaser