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• brand name
  brand name

  noun

  a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
• brand-name
  brand-name

  adjective

  having or being a brand name.

brand name

¹ American  

noun

brand names plural

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

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brand-name ² American  

[brand-neym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

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brand name British  

noun

1. another name for brand

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Other Word Forms

Noun Inflected Forms

• brand names
  plural

Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

Example Sentences

See Examples For:

brand name brand-name

NewsNation adapted The Hill brand name for its Washington-based programs, including a Sunday roundtable show with Chris Stirewalt, politics editor for The Hill and NewsNation.

From Los Angeles Times ● Jul. 8, 2026

But it also blamed its current poor trading on "challenging retail conditions" and its inability to keep the WH Smith brand name.

From BBC ● Jul. 1, 2026

The statement described Su as “a Singapore citizen who resides in Singapore,” adding: “MPCi is a brand name with different teams and funds. Mr. Su is responsible for the US dollar funds.”

From Salon ● Jun. 19, 2026

The clothes were designed by the company, whose spokesperson said it hopes to launch them under the brand name "MACH 33" at the end of the year.

From Barron's ● May 29, 2026

Rosie is the brand name for a type of chicken raised by Petaluma Poultry.

From "The Omnivore's Dilemma" by Michael Pollan

All of the major brand-name medications people currently use for weight loss are based on one of two molecules: semaglutide or tirzepatide, and most are self-injected weekly.

From Los Angeles Times ● Jun. 23, 2026

It has already forced Novo Nordisk to lower prices of their brand-name drugs.

From BBC ● Jun. 3, 2026

Several generic versions have also launched in India, with prices up to 80% lower than Novo Nordisk’s pricing for the brand-name versions.

From MarketWatch ● May 21, 2026

By acquiring Organon, Sun Pharma can diversify its product portfolio and accelerate its push into the brand-name drug market.

From Barron's ● Apr. 27, 2026

Within each brand-name area, there are of course dozens of items, even dozens of each kind of item.

From "Nickel and Dimed: On (Not) Getting By in America" by Barbara Ehrenreich