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brand image

British  

noun

  1. the attributes of a brand as perceived by potential and actual customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

It’s hardly the first company to try to convey its brand image through its ticker symbol; for example, Anheuser-Busch InBev uses “BUD,” a nod to its Budweiser brand, and Petco has opted for “WOOF.”

From The Wall Street Journal • May 21, 2026

Far from improving its brand image, Air India has had to continue answering for an array of embarrassing operational lapses and safety violations in the past year.

From BBC • May 12, 2026

Dubai has invested heavily in tourism, curating a global brand image that has attracted investors and talent from all over the world.

From Barron's • Mar. 1, 2026

Having two companies with their brand image at stake helps too, she said.

From Los Angeles Times • Jul. 17, 2024

The scandal has been a blow to Toyota’s brand image, as similar irregularities have emerged lately at other group companies like Hino and Toyota Industries.

From Seattle Times • Feb. 5, 2024

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