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• brand name
  brand name

  noun

  a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
• brand-name
  brand-name

  adjective

  having or being a brand name.

brand name

¹ American  

noun

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

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brand-name ² American  

[brand-neym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

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brand name British  

noun

1. another name for brand

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Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

Example Sentences

Unlike previous GLP-1 launches, this one involves a new drug molecule and brand name that the company has to introduce people to.

From The Wall Street Journal • Apr. 30, 2026

Still, starting second with a new brand name “didn’t stop Lilly with Zepbound,” the analyst wrote.

From Barron's • Apr. 15, 2026

Botulinum toxin - commonly known by the brand name Botox - is more widely known for its use as a cosmetic treatment which works by blocking signals from the nerves that control the facial muscles.

From BBC • Mar. 19, 2026

The gloves are weathered and white, their brightness dulled by the decades, with the brand name “reusch” across the knuckles and a big, plum-colored sun on top.

From Los Angeles Times • Feb. 11, 2026

The lines of the reclining seats, the dashboard knobs—I could even read the tiny printed brand name on the buttons of Liam’s shirt.

From "The Darkest Minds" by Alexandra Bracken