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• brand name
  brand name

  noun

  a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
• brand-name
  brand-name

  adjective

  having or being a brand name.

brand name

¹ American  

noun

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

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brand-name ² American  

[brand-neym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

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brand name British  

noun

1. another name for brand

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Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

Example Sentences

In the 1990s, it developed an obesity treatment marketed under the brand name Xenical.

From The Wall Street Journal • Mar. 19, 2026

Johnson’s Part D plan only covers Ventolin, for instance, the brand name of the inhaler that she takes.

From Barron's • Mar. 5, 2026

Novo Nordisk pitted CagriSema against Eli Lilly’s tirzepatide, which is sold under the brand name Mounjaro.

From MarketWatch • Feb. 23, 2026

The gloves are weathered and white, their brightness dulled by the decades, with the brand name “reusch” across the knuckles and a big, plum-colored sun on top.

From Los Angeles Times • Feb. 11, 2026

A name that was not a joke, nor a disguise, nor a brand name.

From "Song of Solomon" by Toni Morrison