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• brand name
  brand name

  noun

  a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
• brand-name
  brand-name

  adjective

  having or being a brand name.

brand name

¹ American  

noun

brand names plural

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

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brand-name ² American  

[brand-neym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

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brand name British  

noun

1. another name for brand

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Other Word Forms

Noun Inflected Forms

• brand names
  plural

Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

Example Sentences

Manufacturers and sellers are already finding ways around IP laws, including by changing the product design or brand name – from Nike to Mike, for example.

From BBC • Jul. 5, 2026

But it also blamed its current poor trading on "challenging retail conditions" and its inability to keep the WH Smith brand name.

From BBC • Jul. 1, 2026

The vaccine in question competes with one marketed by the Australian company CSL Seqirus under the brand name Fluad.

From Barron's • Jun. 26, 2026

Even more critically, it is the company’s first test of whether enthusiasts will accept a car carrying the brand name but not the revving, powerful, combustion engine that has defined its legacy.

From The Wall Street Journal • May 26, 2026

It’s a wonder we didn’t come to think of Not To Be Sold as a brand name.

From "The Autobiography of Malcolm X" by Alex Malcolm X;Hailey