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• brand name
  brand name

  noun

  a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
• brand-name
  brand-name

  adjective

  having or being a brand name.

brand name

¹ American  

noun

• brand names
  plural

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

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brand-name ² American  

[brand-neym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

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brand name British  

noun

1. another name for brand

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Other Word Forms

Noun Inflected Forms

• brand names
  plural

Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

Example Sentences

See Examples For:

brand name brand-name

“If it’s just slapping a brand name on a pre-existing screen, that feels very deceptive and dishonest to me,” Storch said.

From MarketWatch ● Aug. 3, 2026

A Chinese company that sells caviar under the brand name Kaluga Queen is the world’s largest caviar producer.

From The Wall Street Journal ● Jul. 13, 2026

NewsNation adapted The Hill brand name for its Washington-based programs, including a Sunday roundtable show with Chris Stirewalt, politics editor for The Hill and NewsNation.

From Los Angeles Times ● Jul. 8, 2026

Manufacturers and sellers are already finding ways around IP laws, including by changing the product design or brand name – from Nike to Mike, for example.

From BBC ● Jul. 5, 2026

A name that was not a joke, nor a disguise, nor a brand name.

From "Song of Solomon" by Toni Morrison

In 2024, brand-name drugs still under patent protection accounted for just one in 10 of the drugs prescribed to patients and 87.7% of the costs.

From MarketWatch ● Aug. 13, 2026

All of the major brand-name medications people currently use for weight loss are based on one of two molecules: semaglutide or tirzepatide, and most are self-injected weekly.

From Los Angeles Times ● Jun. 23, 2026

It has already forced Novo Nordisk to lower prices of their brand-name drugs.

From BBC ● Jun. 3, 2026

By acquiring Organon, Sun Pharma can diversify its product portfolio and accelerate its push into the brand-name drug market.

From Barron's ● Apr. 27, 2026

Although I had regularly petitioned for a brand-name vacuum cleaner, I'd never said anything about wanting a guitar.

From "Me Talk Pretty One Day" by David Sedaris