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• brand name
  brand name

  noun

  a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
• brand-name
  brand-name

  adjective

  having or being a brand name.

brand name

¹ American  

noun

• brand names
  plural

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

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brand-name ² American  

[brand-neym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

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brand name British  

noun

1. another name for brand

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Other Word Forms

Noun Inflected Forms

• brand names
  plural

Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

Example Sentences

See Examples For:

brand name brand-name

“If it’s just slapping a brand name on a pre-existing screen, that feels very deceptive and dishonest to me,” Storch said.

From MarketWatch ● Aug. 3, 2026

NewsNation adapted The Hill brand name for its Washington-based programs, including a Sunday roundtable show with Chris Stirewalt, politics editor for The Hill and NewsNation.

From Los Angeles Times ● Jul. 8, 2026

WH Smith travel stores, in railway stations and airports, weren't part of the deal and the business kept the rights to the historic brand name.

From BBC ● Jul. 1, 2026

The drug, known until now as baxdrostat, will be marketed under the brand name Baxfendy, the company said Monday.

From The Wall Street Journal ● May 18, 2026

It’s a wonder we didn’t come to think of Not To Be Sold as a brand name.

From "The Autobiography of Malcolm X" by Alex Malcolm X;Hailey

In 2024, brand-name drugs still under patent protection accounted for just one in 10 of the drugs prescribed to patients and 87.7% of the costs.

From MarketWatch ● Aug. 13, 2026

All of the major brand-name medications people currently use for weight loss are based on one of two molecules: semaglutide or tirzepatide, and most are self-injected weekly.

From Los Angeles Times ● Jun. 23, 2026

It has already forced Novo Nordisk to lower prices of their brand-name drugs.

From BBC ● Jun. 3, 2026

By acquiring Organon, Sun Pharma can diversify its product portfolio and accelerate its push into the brand-name drug market.

From Barron's ● Apr. 27, 2026

They could even afford Coca-Cola instead of their customary generic pop, and brand-name Kraft macaroni and cheese; this was a source of distinct pride.

From "Geeks: How Two Lost Boys Rode the Internet Out of Idaho" by Jon Katz