branded content

American

[bran-did kon-tent] / ˈbræn dɪd ˈkɒn tɛnt /

noun

advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc..

I found some delicious branded content on their recipe website.

Etymology

Origin of branded content

First recorded in 1990–95

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

She finished her studies but changed course when social-media posts about her travels took off, and she realized she could use her education to negotiate contracts for branded content.

From The Wall Street Journal • Dec. 11, 2025

The pictures were used "to promote Ms Lopez's public appearances, boost user engagement, increase shareability, and lend credibility to her branded content", they argue.

From BBC • May 20, 2025

They agreed to an hourlong segment with Bleacher Report, which does branded content with the online betting company DraftKings, because Johnson has worked with it before and enjoyed the relationship.

From New York Times • Feb. 8, 2024

Also part of the plans are a branded content studio.

From Seattle Times • Jun. 15, 2023

Are you interested in merging Hulu with Disney+ or more closely integrating Hulu’s more non-Disney branded content with Disney+?

From Los Angeles Times • Sep. 11, 2022

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023