branded content

American  

[bran-did kon-tent] / ˈbræn dɪd ˈkɒn tɛnt /

noun

1. advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc..

   I found some delicious branded content on their recipe website.

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Etymology

Origin of branded content

First recorded in 1990–95

Example Sentences

Others need people to produce blogs, podcasts, case studies and more types of branded content to attract customers, investors and potential recruits.

From The Wall Street Journal

She finished her studies but changed course when social-media posts about her travels took off, and she realized she could use her education to negotiate contracts for branded content.

From The Wall Street Journal

The pictures were used "to promote Ms Lopez's public appearances, boost user engagement, increase shareability, and lend credibility to her branded content", they argue.

From BBC

He consults on the side while running a company that makes commercials and music videos and working on branded content and deals.

From Los Angeles Times

Occupations: Royston is a branded content specialist; Selihah is a publicist.

From Los Angeles Times