branded content

[bran-did kon-tent]

noun

1. advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc..

   I found some delicious branded content on their recipe website.

Word History and Origins

Origin of branded content¹

First recorded in 1990–95

Example Sentences

The pictures were used "to promote Ms Lopez's public appearances, boost user engagement, increase shareability, and lend credibility to her branded content", they argue.

From BBC

He consults on the side while running a company that makes commercials and music videos and working on branded content and deals.

From Los Angeles Times

Occupations: Royston is a branded content specialist; Selihah is a publicist.

From Los Angeles Times

Chalamet was nominated in the media and entertainment branded content category for his ad for Apple TV+, a follow-up to last year’s campaign with Jon Hamm.

From Seattle Times

They agreed to an hourlong segment with Bleacher Report, which does branded content with the online betting company DraftKings, because Johnson has worked with it before and enjoyed the relationship.

From New York Times