branded content

[ bran-did kon-tent ]

/ ˈbræn dɪd ˈkɒn tɛnt /

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noun

advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc.: I found some delicious branded content on their recipe website.

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Compare native advertising (def. 1), sponsored content.

Origin of branded content

First recorded in 1990–95

Words nearby branded content

brand, brandade, brand awareness, brand contamination, branded, branded content, Brandeis, Brandeis, Louis D., Brandenburg, brander, brandering

How to use branded content in a sentence

To earn money, he worked with companies to create branded content for his site.
Why new agencies are trying to capitalize on the online gaming boom|jim cooper|February 12, 2021|Digiday
A majority of respondents, 55%, reported that branded content, which many publishers had to get creative about amid coronavirus induced shelter-in-place restrictions, amounted to at least a “moderate” source of revenue, up from 47% last year.
Digiday Research: Publishers’ revenue streams changed mostly at the margins because of pandemic|Max Willens|January 29, 2021|Digiday
For starters, the platforms are largely limited to selling traditional ad placements, like pre-roll and mid-roll slots, whereas media companies can package their inventory with sponsorship and branded content deals.
Future of TV Briefing: Media companies grapple with getting advertisers to buy their platform video inventory|Tim Peterson|January 27, 2021|Digiday
Similarly, advertisers’ interest in campaigns with shorter turnaround times has made branded content less of a focus.
Digiday Research: The coronavirus pandemic left marks on publishers’ 2021 revenue plans|Max Willens|January 27, 2021|Digiday

The Times had acquired the company in 2016 as a means to increase its branded content business.
In memoriam: A round-up of the media companies we lost in 2020|Kayleigh Barber|December 30, 2020|Digiday
“It happens very often that the form smothers the content,” he says.
Christoph Waltz on Bond, Burton, and Channeling His Inner Darkness|Marlow Stern|December 25, 2014|DAILY BEAST
He branded it a fifth-column invasion into popular culture, normalizing radical, even communist ambitions.
Glenn Beck Is Now Selling Hipster Clothes. Really.|Ana Marie Cox|December 20, 2014|DAILY BEAST
For example, a common type of meteorite has similar mineral content to Earth, but a lot less deuterium.
Are Comets the Origin of Earth’s Oceans?|Matthew R. Francis|December 14, 2014|DAILY BEAST
And while the HBOs and the Netflixs of the world are trying to deliver their content in new ways, so to are service providers.
Binge Watching is the New Bonding Time|The Daily Beast|December 10, 2014|DAILY BEAST
Legacy content providers are increasingly offering their shows directly to viewers through the Internet.
Binge Watching is the New Bonding Time|The Daily Beast|December 10, 2014|DAILY BEAST
I am therefore quite sure I shall be content to await his father's consent, should it not come these many years.
The Pastor's Fire-side Vol. 3 of 4|Jane Porter
The life of a laborer that is content with what he hath, shall be sweet, and in it thou shalt find a treasure.
The Bible, Douay-Rheims Version|Various
If we are to have a real education along lines of expression we must begin with the "content," or cause, of expression.
Expressive Voice Culture|Jessie Eldridge Southwick
Few whose estates might yield them ten thousand a year are content with nine thousand.
Glances at Europe|Horace Greeley
The law still branded as conspiracy any united attempt of workingmen to raise wages or to shorten the hours of work.
The Unsolved Riddle of Social Justice|Stephen Leacock