branded content

[ bran-did kon-tent ]

noun

1. advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc.:

   I found some delicious branded content on their recipe website.

Word History and Origins

Origin of branded content¹

First recorded in 1990–95

Example Sentences

To earn money, he worked with companies to create branded content for his site.

From Digiday

A majority of respondents, 55%, reported that branded content, which many publishers had to get creative about amid coronavirus induced shelter-in-place restrictions, amounted to at least a “moderate” source of revenue, up from 47% last year.

From Digiday

For starters, the platforms are largely limited to selling traditional ad placements, like pre-roll and mid-roll slots, whereas media companies can package their inventory with sponsorship and branded content deals.

From Digiday

Similarly, advertisers’ interest in campaigns with shorter turnaround times has made branded content less of a focus.

From Digiday

The Times had acquired the company in 2016 as a means to increase its branded content business.

From Digiday