branded content

American  

[bran-did kon-tent] / ˈbræn dɪd ˈkɒn tɛnt /

noun

1. advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc..

   I found some delicious branded content on their recipe website.

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Etymology

Origin of branded content

First recorded in 1990–95

Example Sentences

Others need people to produce blogs, podcasts, case studies and more types of branded content to attract customers, investors and potential recruits.

From The Wall Street Journal • Dec. 12, 2025

The pictures were used "to promote Ms Lopez's public appearances, boost user engagement, increase shareability, and lend credibility to her branded content", they argue.

From BBC • May 20, 2025

Chalamet was nominated in the media and entertainment branded content category for his ad for Apple TV+, a follow-up to last year’s campaign with Jon Hamm.

From Seattle Times • Apr. 2, 2024

Peacock will also launch a branded content studio at the sports and entertainment district at L.A.

From Los Angeles Times • Jun. 15, 2023

For the past two years, BDG has focused on products like live events, email newsletters and premium branded content to limit exposure to the whims of search traffic, Mr. Goldberg said.

From New York Times • Mar. 30, 2023