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branded content

[ bran-did kon-tent ]
/ ˈbræn dɪd ˈkɒn tɛnt /
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noun
advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc.: I found some delicious branded content on their recipe website.
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The rainy weather could not ________ my elated spirits on my graduation day.
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Origin of branded content

First recorded in 1990–95
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2022

How to use branded content in a sentence

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