branded content
[ bran-did kon-tent ]
/ ˈbræn dɪd ˈkɒn tɛnt /
noun
advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc.: I found some delicious branded content on their recipe website.
QUIZZES
DISCOVER THE INFLUENCE OF PORTUGUESE ON ENGLISH VIA THIS QUIZ!
We’ve gathered some interesting words donated to English from Portuguese … as well as some that just don’t translate at all. Do you know what they mean?
Question 1 of 11
Which of the following animal names traces its immediate origin to Portuguese?
Compare native advertising (def. 1), sponsored content.
Origin of branded content
First recorded in 1990–95
Words nearby branded content
brand, brandade, brand awareness, brand contamination, branded, branded content, Brandeis, Brandeis, Louis D., Brandenburg, brander, brandering
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2021