branded content

[ bran-did kon-tent ]

/ ˈbræn dɪd ˈkɒn tɛnt /

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noun

advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc.: I found some delicious branded content on their recipe website.

QUIZ

CAN YOU ANSWER THESE COMMON GRAMMAR DEBATES?

There are grammar debates that never die; and the ones highlighted in the questions in this quiz are sure to rile everyone up once again. Do you know how to answer the questions that cause some of the greatest grammar debates?

Question 1 of 7

Which sentence is correct?

His boss, whom he admires, is waiting to meet with him about the big project.

His boss, who he admires, is waiting to meet with him about the big project.

TAKE THE QUIZ TO FIND OUT

Compare native advertising (def. 1), sponsored content.

Origin of branded content

First recorded in 1990–95

Words nearby branded content

brand, brandade, brand awareness, brand contamination, branded, branded content, Brandeis, Brandeis, Louis D., Brandenburg, brander, brandering

How to use branded content in a sentence

To earn money, he worked with companies to create branded content for his site.
Why new agencies are trying to capitalize on the online gaming boom|jim cooper|February 12, 2021|Digiday
A majority of respondents, 55%, reported that branded content, which many publishers had to get creative about amid coronavirus induced shelter-in-place restrictions, amounted to at least a “moderate” source of revenue, up from 47% last year.
Digiday Research: Publishers’ revenue streams changed mostly at the margins because of pandemic|Max Willens|January 29, 2021|Digiday
For starters, the platforms are largely limited to selling traditional ad placements, like pre-roll and mid-roll slots, whereas media companies can package their inventory with sponsorship and branded content deals.
Future of TV Briefing: Media companies grapple with getting advertisers to buy their platform video inventory|Tim Peterson|January 27, 2021|Digiday
Similarly, advertisers’ interest in campaigns with shorter turnaround times has made branded content less of a focus.
Digiday Research: The coronavirus pandemic left marks on publishers’ 2021 revenue plans|Max Willens|January 27, 2021|Digiday

The Times had acquired the company in 2016 as a means to increase its branded content business.
In memoriam: A round-up of the media companies we lost in 2020|Kayleigh Barber|December 30, 2020|Digiday