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• brand name
  brand name

  noun

  a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
• brand-name
  brand-name

  adjective

  having or being a brand name.

brand name

¹ American  

noun

brand names plural

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

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brand-name ² American  

[brand-neym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

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brand name British  

noun

1. another name for brand

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Other Word Forms

Noun Inflected Forms

• brand names
  plural

Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

Example Sentences

See Examples For:

brand name brand-name

The strategy to carry customers over the delta between Play-Doh for kids and Play-Doh for adults starts with the new Blooms brand name.

From The Wall Street Journal ● Jul. 9, 2026

NewsNation adapted The Hill brand name for its Washington-based programs, including a Sunday roundtable show with Chris Stirewalt, politics editor for The Hill and NewsNation.

From Los Angeles Times ● Jul. 8, 2026

Manufacturers and sellers are already finding ways around IP laws, including by changing the product design or brand name – from Nike to Mike, for example.

From BBC ● Jul. 5, 2026

The vaccine in question competes with one marketed by the Australian company CSL Seqirus under the brand name Fluad.

From Barron's ● Jun. 26, 2026

Rosie is the brand name for a type of chicken raised by Petaluma Poultry.

From "The Omnivore's Dilemma" by Michael Pollan

All of the major brand-name medications people currently use for weight loss are based on one of two molecules: semaglutide or tirzepatide, and most are self-injected weekly.

From Los Angeles Times ● Jun. 23, 2026

It has already forced Novo Nordisk to lower prices of their brand-name drugs.

From BBC ● Jun. 3, 2026

Several generic versions have also launched in India, with prices up to 80% lower than Novo Nordisk’s pricing for the brand-name versions.

From MarketWatch ● May 21, 2026

Membership prices range widely, from the annualized cost of a brand-name gym to that of a storied men’s club.

From The Wall Street Journal ● Mar. 24, 2026

No, it’s not a fancy brand-name dress from some expensive boutique, but the fact that my cousin’s making it means it’s special to me.

From "Like Vanessa" by Tami Charles