Jump To:

• brand name
  brand name

  noun

  a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
• brand-name
  brand-name

  adjective

  having or being a brand name.

brand name

¹ American  

noun

• brand names
  plural

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

---

brand-name ² American  

[brand-neym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

---

brand name British  

noun

1. another name for brand

---

Other Word Forms

Noun Inflected Forms

• brand names
  plural

Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

Example Sentences

See Examples For:

brand name brand-name

A new project can always use a helping hand — some popular IP, a respected brand name — to skip to the front of the line and cross the velvet rope to an audience.

From Los Angeles Times ● Sep. 16, 2026

That is not a brand name – at least, not yet.

From BBC ● Sep. 8, 2026

After World War II, the Soviets seized the Simson Works, before the complex eventually became a state-owned scooter manufacturer which retained the pre-war Simson brand name.

From Barron's ● Sep. 4, 2026

For Quest, the test will be part of its menu of blood-based Alzheimer’s biomarker tests under the AD-Detect brand name.

From The Wall Street Journal ● Aug. 24, 2026

Rosie is the brand name for a type of chicken raised by Petaluma Poultry.

From "The Omnivore's Dilemma" by Michael Pollan

Like most doctors, he only prescribes brand-name GLP-1s made by Eli Lilly and Novo rather than the compounded, copies versions made by special pharmacies and commonly sold by telehealth companies and med spas.

From The Wall Street Journal ● Sep. 18, 2026

All of the major brand-name medications people currently use for weight loss are based on one of two molecules: semaglutide or tirzepatide, and most are self-injected weekly.

From Los Angeles Times ● Jun. 23, 2026

Other remaining brand-name correspondents, including the ageless Lesley Stahl, for a while were feared to be fingering their rip cords too.

From The Wall Street Journal ● Jun. 5, 2026

It has already forced Novo Nordisk to lower prices of their brand-name drugs.

From BBC ● Jun. 3, 2026

Now it’s a cosmetic fairground: silver trim, gold pillars, marquee lights, brand-name letters the size of a human head.

From "Cat's Eye" by Margaret Atwood