bro-ey

American  

[broh-ee] / ˈbroʊ i /

Or broey

adjective

Informal.

1. relating to or characterized by qualities often negatively attributed to young, usually white men as a group, such as immaturity, overconfidence, or sexism.

   The film is funny in a juvenile and bro-ey way.

   He's an obnoxious, bro-ey jerk.

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Etymology

Origin of bro-ey

First recorded in 2005–10; bro ( def. ) + -ey ¹ ( def. )

Example Sentences

These are “sociable, bro-ey men in their twenties and thirties,” Mr. Funt explains, “the kind of guys who have matured since their fraternity days but can still let loose on a bachelor party.”

From The Wall Street Journal

In this case, of course, the effusive, suspense-struck collectors aren't bro-ey or geeky gamers but teenage girls, young women and not insubstantial numbers of gay men.

From Salon

“It’s a bro-ey thing to put away your weights; it’s a bro-ey thing to put away your carbon emissions,” she said.

From New York Times

“If you lose it, fire another $2,000,” Plenzo said in an interview, using a bro-ey synonym for bet.

From Washington Post

One of those friends remembered him as a sad character who didn’t really express political views beyond the broadly bro-ey and insensitive culture of Vine, and who confided that he was haunted by a lonely childhood in Alaska.

From New York Times