buy it

Idioms  

1. Suffer a severe reversal, as in If they can't raise the money in time, they'll buy it . [ Slang ; mid-1900s]

2. Be killed; die. For example, By the time we could get to the hospital, he had bought it . Originating during World War I as military slang, this term later was extended to peacetime forms of death. A later slang equivalent is buy the farm , dating from about 1950. For example, He'll soon buy the farm riding that motorcycle . According to J.E. Lighter, it alludes to training flights crashing in a farmer's field, causing the farmer to sue the government for damages sufficient to pay off the farm's mortgage. Since the pilot usually died in such a crash, he in effect bought the farm with his life.

3. Believe it; see buy something .

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Example Sentences

See Examples For:

buy it

I’d only buy into this IPO and hold on to the stock if I thought Oura could either beat its massive competitors or perhaps tempt them to buy it out.

From MarketWatch ● Sep. 28, 2026

If we didn’t buy it, he couldn’t sell it.

From Salon ● Sep. 11, 2026

"If users who buy it online become their own doctor, they're taking a huge risk," he warns.

From BBC ● Sep. 4, 2026

Angels fans who chanted “sell the team” loudly during games this season got their wish, with Rams owner Stan Kroenke agreeing to buy it on Tuesday.

From Los Angeles Times ● Sep. 2, 2026

When IBM stock was trading at $34 a share and had been hopping around madly for the past year, an option to buy it for $35 a share anytime soon was seldom underpriced.

From "The Big Short" by Michael Lewis

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Related Words

• cease
• close
• conclude
• depart
• die
• finish
• lapse
• pass
• pass away
• quit
• run out
• terminate

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