casualization

British  

/ ˌkæʒjʊəlaɪˈzeɪʃən /

noun

1. the altering of working practices so that regular workers are re-employed on a casual or short-term basis

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Example Sentences

The chart from Bank of America comes alongside a rare double downgrade for German sportswear maker Adidas, with analysts declaring the end of the 20-year casualization trend, and saying a turnaround story for the company was over months ago.

From MarketWatch

The 20-year casualization trend — with sneakers rising from 20% of market share of footwear sales to 50% — culminated with Covid and is largely complete, they said.

From MarketWatch

But the tie we know today—although perhaps not for much longer if casualization continues—dates to 1922, when New York tailor Jesse Langsdorf patented a new way to cut and stitch this most flamboyant of male accessories.

From The Wall Street Journal

“COVID was an accelerator for casualization and that’s really expanded the wearable occasions for sneakers and comfort footwear,” Duffy said.

From Los Angeles Times

"It seems that management's narrative of an expanding casualization trend in workwear and potential European and Asian growth is not resonating with investors," he said.

From Reuters