cause marketing

American  

[kawz mahr-ki-ting] / ˈkɔz ˌmɑr kɪ tɪŋ /

noun

1. the display of corporate social responsibility as an advertising strategy, such as by making a charitable donation with every sale or employing activist messaging in promotional materials.

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Etymology

Origin of cause marketing

First recorded in 1950–55

Example Sentences

Businesses are best off if they make clear exactly where the money is going and the power of the donation even if it’s a small amount per purchase, said Maria Perez, a cause marketing consultant.

From The Wall Street Journal

Decades into the rise of cause marketing, in which companies team up with charities for mutual benefit, the incident suggests consumers are getting more likely to call out promises they consider vague or unsatisfying.

From The Wall Street Journal

Although cause marketing had existed since the 1970s, the combination of wanting to do something—anything—and the exponential growth of the internet and social media enabled this strategy to take hold.

From Slate

Promotion like this is known as cause marketing, a strategy in which brands connect to social issues.

From Slate

I first wrote about cause marketing more than a decade ago in my book Compassion, Inc. I discovered that after 9/11, connecting brands to causes became an imperative.

From Slate