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clickbait

American  
[klik-beyt] / ˈklɪkˌbeɪt /

noun

  • clickbaits
    plural
  1. a sensationalized headline or piece of text on the internet designed to entice people to follow a link to an article on another web page.


adjective

  1. noting or relating to such internet content.

    Clickbait articles contribute to the online visibility of the news website.

Usage

What does clickbait mean? Clickbait describes misleading internet content or shocking headline titles that aim to drive traffic to a website.

Other Word Forms

Noun Inflected Forms

Etymology

Origin of clickbait

First recorded in 1995–2000; click 1 (in the computer sense) + bait

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Claiming the movie’s satirical predictions have “come true” has been regular fodder for clickbait articles, egged on by its creator and stars.

From Salon Sep. 6, 2026

Then there’s the real world—the one where readers and viewers lap up celebrity updates, clickbait headlines, and bleed-and-lead news segments.

From Barron's Jun. 5, 2026

Tell me you’ll walk away from clickbait and focus on sober, steady governing.

From The Wall Street Journal Apr. 6, 2026

It is similar to its internet cousin clickbait, where a headline is used to lure a reader in to view an article or video.

From BBC Nov. 30, 2025

But this is the thing in clickbait culture: You get the four sentences that get people crazy or super happy but mostly outraged.

From Los Angeles Times Oct. 22, 2025

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