clickthrough
Americannoun
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the act of clicking on an advertisement or other link to go to another website, especially a retail site.
The store gets lots of clickthroughs from social media.
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Also called clickthrough percentage. Also called clickthrough rate;. a percentage obtained by dividing the number of clicks on a link, especially an advertisement, by the number of times the link was viewed.
a successful ad with a clickthrough of three percent.
Etymology
Origin of clickthrough
First recorded in 1995–2000
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The clickthrough on the articles about it will be astounding.
From The Guardian • Sep. 17, 2015
But as the film industry has learned to its cost, clickthrough doesn’t necessarily translate to box office.
From The Guardian • Oct. 2, 2014
Their goal is to make money through contextual advertising, in which page views and the occasional clickthrough are the best that can be hoped for.
From Scientific American • Jun. 19, 2013
The advertiser’s goal should always be to improve brand reach and revenue – never to attain a certain clickthrough rate.
From Forbes • Aug. 17, 2011
I'm modeling a system that has a clickthrough every time you cue up a new song, too.
From Eastern Standard Tribe by Doctorow, Cory
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
