clickthrough

Or click-through

[klik-throo]

noun

Computers.

1. the act of clicking on an advertisement or other link to go to another website, especially a retail site.

   The store gets lots of clickthroughs from social media.

2. Also called clickthrough percentage. Also called clickthrough rate;. a percentage obtained by dividing the number of clicks on a link, especially an advertisement, by the number of times the link was viewed.

   a successful ad with a clickthrough of three percent.

Word History and Origins

Origin of clickthrough¹

First recorded in 1995–2000

Example Sentences

Clickthrough rates and website hits remained above May levels into August, Ismain said.

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With traditional display advertising, they can monitor a clickthrough rate, but with audio, that’s harder to do.

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On Monday, the company announced that it would also start hiding false pictures and videos behind a clickthrough link declaring them as incorrect, and warning users if the post they are about to share is untrue.

Read more on The Guardian

This economic logic was first invented at Google in the context of online targeted ads where the “clickthrough rate” was the first globally successful prediction product, and targeted ad markets were the first markets to specialise in human futures.

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Just zoom out a little bit, a clickthrough rate is nothing but a prediction of a piece of future human behavior.

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