type one column wide and 1 inch (2.54 cm) deep.
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Origin of column inch
First recorded in 1935–40
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
British Dictionary definitions for column inch
a unit of measurement for advertising space, one inch deep and one column wide
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012