commoditize

Otherwise, those sell-side ad tech vendors would struggle to grow what is an inherently commoditized business — helping publishers sell their inventory to as many advertisers as possible.

Mimi Liu, chief technology officer of Firefly Health, said in a statement that Zus will help build out the parts of its infrastructure stack that can be commoditized, bringing its roll-out time from years to weeks and months.

For too long, publishers have been commoditized as a source of inventory and data for the ecosystem.

In the United States, cuddling is now commoditized by Cuddle Comfort, an app that brings physical contact to your door the way Uber Eats brings burgers and wings.