commodify

American  

[kuh-mod-uh-fahy] / kəˈmɒd əˌfaɪ /

Also commoditize

verb (used with object)

commodified, commodifying

1. to turn into a commodity; make commercial.

2. to treat as if a commodity.

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commodify British  

/ kəˈmɒdɪˌfaɪ /

verb

1. (tr) to treat (something) inappropriately as if it can be acquired or marketed like other commodities

   you can't commodify art

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Other Word Forms

• commodifiable adjective
• commodification noun

Etymology

Origin of commodify

First recorded in 1975–80; commod(ity) ( def. ) + -ify ( def. )

Example Sentences

The Guardian's Marina Hyde said Brooklyn had been "commodified" since before he was born, with his parents selling pictures and stories from as early as Victoria's pregnancy.

From BBC

“Maybe the hotel industry will finally start paying attention and realize they can’t commodify privacy,” she said, “because people will just take their money and their travel budget to hotels that still have bathroom doors.”

From The Wall Street Journal

"It's driven by this desire to make money out of this – the more likes people can get the more they can possibly commodify the photography they're getting in these places", Garrett said.

From BBC

We live in an age when morality is commodified.

From Salon

Here she takes aim at influencers espousing wellness for likes, their followers and the whole industry of commodifying belief.

From Los Angeles Times