commodify

Also com·mod·i·tize

[kuh-mod-uh-fahy]

verb (used with object)

commodified, commodifying 

1. to turn into a commodity; make commercial.

2. to treat as if a commodity.

commodify

/ kəˈmɒdɪˌfaɪ /

verb

1. (tr) to treat (something) inappropriately as if it can be acquired or marketed like other commodities

   you can't commodify art

Other Word Forms

• commodification noun
• commodifiable adjective

Word History and Origins

Origin of commodify¹

First recorded in 1975–80; commod(ity) ( def. ) + -ify ( def. )

Example Sentences

Here she takes aim at influencers espousing wellness for likes, their followers and the whole industry of commodifying belief.

Read more on Los Angeles Times

If the bodies of women and girls are going to be simultaneously commodified and shamed for existing, isn’t self-objectification a form of resistance and control?

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She has commodified herself to such an extent that brands leap to associate themselves with her.

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Replacing this with automated mimicry suggests a disturbing turn toward commodified and monolingual film culture, she says.

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The thought of commodifying myself in such a blatant way, essentially putting a “for sale” sign on my identity, was enough to make me balk.

Read more on Salon