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consumer sovereignty

American  
[kuhn-soo-mer sahv-rin-tee] / kənˈsu mər ˈsɑv rɪn ti /

noun

  1. the power of consumers to influence the market through their choices.

  2. the doctrine that consumer choice is the main force driving market trends.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Three relatively straight forward conditions would protect competition and ensure consumer sovereignty:

From Forbes • Jun. 9, 2015

But this result is possible only if mergers do not create powerful firms that suppress competition and undermine consumer sovereignty.

From Forbes • Jun. 9, 2015

And strangest of all, contrary to all that stuff about consumer sovereignty, it seems to be not just getting away with it, but prospering.

From The Guardian • May 27, 2013

But it does run against our casual faith in consumer sovereignty, the belief that our market choices have the power to confer uniqueness upon us.

From Salon • Feb. 16, 2013

Entitled "Three Thousand Futures �the Next Twenty Years in Higher Education," the report warns that U.S. colleges are entering an era of "consumer sovereignty."

From Time Magazine Archive