content analysis

American  

noun

1. analysis to determine the meaning, purpose, or effect of any type of communication, as literature, newspapers, or broadcasts, by studying and evaluating the details, innuendoes, and implications of the content, recurrent themes, etc.

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Etymology

Origin of content analysis

First recorded in 1950–55

Example Sentences

Instead of showing content from accounts that users already follow, the endless scroll of TikTok's "For You" page is based on viewing habits, engagement patterns and sophisticated content analysis.

From Barron's

Maybe that isn’t a rural thing, but my co-author Dan Shea and I did a content analysis of the Times' coverage of rural America over a two year period.

From Salon

The subtle changes in tone that convey sarcasm often confuse computer algorithms as well, limiting virtual assistants and content analysis tools.

From Science Daily

This came out as a content analysis of TikTok, but it’s specifically about the conspiracy theory that Taylor Swift is secretly gay, and she's closeted and dropping all these hints in her tracks.

From Salon

This research can rely on in-depth interviews, but also on content analysis of social media conversations in conspiracy channels.

From Salon