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• on-message
  on-message

  adjective

  focused on the central theme or official message of a political, business, or other organization.
• on message
  on message

  adjective

  (on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization

on-message

American  

[on-mes-ij, awn‐] / ˈɒnˈmɛs ɪdʒ, ˈɔn‐ /

adjective

1. focused on the central theme or official message of a political, business, or other organization.

   The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.

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on message British  

adjective

1. (on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization

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Etymology

Origin of on-message

First recorded in 1995–2000; on ( def. ) + message ( def. )

Example Sentences

After the event, O’Dea was likewise exhaustingly on-message taking questions from reporters.

From Slate • Nov. 3, 2022

Kiggans, a relentlessly on-message candidate, was signaling that she cares about what voters care about.

From Washington Post • Oct. 26, 2022

It was a notably sharper tone from Harris’ typically muted and on-message public appearances, where she rarely diverts from talking points or prepared remarks.

From Seattle Times • Dec. 17, 2021

While Ms Boler is enthusiastically on-message about the femtech brand and has certainly benefited from it - Elvie has raised $42m this year - she does also have some reservations.

From BBC • Oct. 7, 2019

“Tennis tastes like lean, mean athletic food,” said Richard Blais, the headlining chef, displaying the kind of on-message media training that is as sharply honed as his knives.

From New York Times • Aug. 28, 2019