cross-promotion

American  

[kraws-pruh-moh-shuhn, krahs-] / ˈkrɔs prəˈmoʊ ʃən, ˈkrɑs- /

noun

plural

cross-promotions

1. a marketing strategy in which a product or service is used to advertise another.

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Other Word Forms

• cross-promotional adjective

Example Sentences

Scarlett Johansson’s “Eleanor the Great” had a glitzy premiere at Cannes and some novel cross-promotion with her stint co-hosting “Today” alongside Jenna Bush Hager.

From Salon

Luckily, Hulu and Vanderpump have lightened up on the subterfuge themselves, turning Season 2 into a competition show that doubles as an opportunity for cross-promotion.

From Salon

We expect loads of cross-promotion and several doubleheaders throughout the fall.

From Seattle Times

Nutrition experts and advocates called the tactic “cross-promotion.”

From Salon

The law banned the marketing of infant formula and outlawed cross-promotion, but it still allowed advertising on products for 1- to 3-year-olds.

From Salon