customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

To start, customers sign multiyear, take-or-pay contracts, giving the company some revenue stability as it brings new capacity online and diversifies its customer base.

From Barron's

Customer retention was strong in 2025 despite store closures, Harper said, and Torrid executives flagged early signs of success in shifting its customer base toward its digital platform.

From Los Angeles Times

Digital bank Revolut said its expanding customer base and diversified revenue streams lifted the British group’s annual profit.

From The Wall Street Journal

This was driven by a 46% jump in revenue to 4.5 billion pounds on double-digit growth in all of its income streams—with particular strength in subscriptions, card payments and foreign exchange—as its customer base grew by around a third during the year, it said.

From The Wall Street Journal

In December, Chan sold a majority stake in her winery to the founder of a Chinese retail giant, which she hopes will broaden her customer base and lift sales.

From The Wall Street Journal