customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

Within that customer base, the company served 229,100 active customers during the quarter compared with 147,300 in the period last year, though the increase includes new customers added through acquired brands.

From Barron's • Apr. 16, 2026

Nick Briggs, a partner in the Pittvale Service Station in Winchester for 60 years, said the business had a loyal customer base to help it through the current difficulties.

From BBC • Apr. 13, 2026

Vinted booked a sharp increase in annual revenue, as the online secondhand marketplace continued to expand its customer base.

From The Wall Street Journal • Apr. 9, 2026

“Our customer base was the people who looked up release dates and who went to the Arclight, and that sense of community is just not there anymore post-pandemic,” Karp says.

From Los Angeles Times • Apr. 7, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James