customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

Also separate to the court claim, Watton and Beddow Davison say Vodafone encouraged them to take on additional stores with no trading history or customer base.

From BBC • May 5, 2026

On the commercial side, Palantir has expanded its customer base to 780 clients in 2025 from 375 in 2023.

From Barron's • Apr. 30, 2026

The stakes are high, as the overall customer base for Medicare will continue to rise as about 11,000 Americans turn 65 every day and become eligible to choose either traditional Medicare or Medicare Advantage.

From MarketWatch • Apr. 24, 2026

AT&T continued to expand its customer base, adding 294,000 net subscribers for its postpaid phone service, compared with analysts’ estimates of 272,000.

From The Wall Street Journal • Apr. 22, 2026

In internal company correspondence, attacks on the hypocrisy of the music companies and defenses of a democratic communications structure imperceptibly gave way to discussions of "customer base," "user experience," and "saleable demographics."

From The Public Domain Enclosing the Commons of the Mind by Boyle, James