customer base

American  

[kuhs-tuh-mer bays] / ˈkʌs tə mər ˌbeɪs /

noun

plural

customer bases

1. the established customers of a business; the market segment on which a business depends.

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Example Sentences

Kalshi’s customer base includes consumers, institutional market-makers and businesses that use the platform to hedge against certain outcomes.

From The Wall Street Journal

Weak demand across its customer base weighed on sales volumes and competition from Asian rivals forced it to lower some prices.

From The Wall Street Journal

Weak demand across Lanxess’s customer base weighed on sales volumes, while competition from Asian rivals forced it to lower some prices, the company said.

From The Wall Street Journal

"Labubu has a loyal and fanatic customer base, so a film could potentially be a significant growth opportunity for them, if the content is appealing," said Kapil Tuli from the Lee Kong Chian School of Business at the Singapore Management University.

From BBC

While JD Logistics should benefit from the wider JD group’s support, the expansion of the logistics company’s external customer base would be key to the company’s long-term outlook, they add.

From The Wall Street Journal