de-emphasize

American  

[dee-em-fuh-sahyz] / diˈɛm fəˌsaɪz /

especially British, de-emphasise

verb (used with object)

de-emphasized, de-emphasizing

1. to place less emphasis upon; reduce in importance, size, scope, etc..

   The university de-emphasized intercollegiate football.

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de-emphasize British  

/ diːˈɛmfəˌsaɪz /

verb

1. (tr) to remove emphasis from

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Etymology

Origin of de-emphasize

First recorded in 1935–40; de- + emphasize

Example Sentences

Vera Bradley, the maker of quilted bags and accessories, is changing strategy again following a rebrand that de-emphasized its signature florals and patterns—and left some of its loyal consumers fuming.

From The Wall Street Journal

Work has slowed and staff cuts have deepened, while the project has been de-emphasized in government documents and presentations in recent months.

From The Wall Street Journal

All told, the changes are moving UChicago to what Ando sees as a place where graduate education is de-emphasized, the undergraduate college is expanding and more students are taught by cheaper, non-tenure-track faculty.

From The Wall Street Journal

Service providers sought to de-emphasize the use of large shelters during the early days of the pandemic, amid fears of a super spreader event through a vulnerable population.

From Seattle Times

The Gates foundation policy dovetails with calls by some open-access advocates to de-emphasize the role of journal articles in quality control and professional evaluations.

From Science Magazine