de-emphasize

American  

[dee-em-fuh-sahyz] / diˈɛm fəˌsaɪz /

especially British, de-emphasise

verb (used with object)

de-emphasized, de-emphasizing

1. to place less emphasis upon; reduce in importance, size, scope, etc..

   The university de-emphasized intercollegiate football.

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de-emphasize British  

/ diːˈɛmfəˌsaɪz /

verb

1. (tr) to remove emphasis from

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Etymology

Origin of de-emphasize

First recorded in 1935–40; de- + emphasize

Example Sentences

See Examples For:

de-emphasize de-emphasized de-emphasizing

Success will likely require heavy investment in the core brands, along with tough choices to divest or de-emphasize others.

From The Wall Street Journal ● Mar. 29, 2026

Some Berkshire watchers think that Abel will de-emphasize equity investing as CEO.

From Barron's ● Feb. 28, 2026

McLennan explained that the fund will, at times, de-emphasize gold and load up more on stocks.

From MarketWatch ● Jan. 27, 2026

The Gates foundation policy dovetails with calls by some open-access advocates to de-emphasize the role of journal articles in quality control and professional evaluations.

From Science Magazine ● Apr. 1, 2024

For these persons, I usually de-emphasize the need for passing the tests and concentrate on the therapeutic results which are desired.

From A Practical Guide to Self-Hypnosis by Powers, Melvin

Leagues were de-emphasized in favor of open bowling, parties and corporate events.

From Salon ● Jul. 3, 2026

Investors were “lulled to sleep by the long period of time without inflation shocks” and de-emphasized exposure to sectors that provide inflation protection, such as energy, notes Murray.

From The Wall Street Journal ● Apr. 7, 2026

“Deliveries—and fundamentals broadly—have been de-emphasized in our recent conversations with investors,” wrote Kallo.

From Barron's ● Apr. 3, 2026

Lincoln Center has de-emphasized presenting touring orchestras and classical recitals since the pandemic, leaving Carnegie Hall to host those events.

From Seattle Times ● Aug. 10, 2023

In almost all cases, the tests measure strictly math and reading skills, so even science and history have been de-emphasized.

From "Drama High" by Michael Sokolove

European defense stocks have weakened of late, partly in response to suggestions of a more lasting cease-fire, but Morgan Stanley recommended caution about de-emphasizing defense plays.

From MarketWatch ● May 13, 2026

No. 1 seed Arizona reached the Final Four with a 79-64 victory over No. 2 Purdue, validating its strategy of de-emphasizing 3-pointers.

From The Wall Street Journal ● Mar. 29, 2026

The company has been de-emphasizing debt sales this year, viewing preferred as a better financing option because it doesn’t need to be repaid.

From Barron's ● Nov. 18, 2025

It is “very concerning that we’re de-emphasizing covid, which we may live to regret,” Poland said.

From Salon ● May 6, 2025

In 1876, elected President of Bowdoin College, where he attempts to modernize the school, introducing courses in science, de-emphasizing religion, and becomes involved in student demonstrations over the question of ROTC.

From "The Killer Angels: The Classic Novel of the Civil War" by Michael Shaara