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demarketing

American  
[dee-mahr-ki-ting] / diˈmɑr kɪ tɪŋ /

noun

  1. advertising that urges the public to limit the consumption of a product, as at a time of shortage.

Etymology

Origin of demarketing

First recorded in 1970–75; de- + marketing

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.

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