demarketing

[ dee-mahr-ki-ting ]
/ diˈmɑr kɪ tɪŋ /

noun

advertising that urges the public to limit the consumption of a product, as at a time of shortage.

Origin of demarketing

First recorded in 1970–75; de- + marketing
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019