- present participle of market.
marketing
Americannoun
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the act of buying or selling in a market.
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the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
noun
Other Word Forms
Etymology
Origin of marketing
Explanation
Marketing is how you go about promoting and selling a product. Any ad campaign is a type of marketing. Marketing has to do with making people aware of what you have to offer, whether it's updated software, a clearance sale, or ice-cold lemonade. If a commercial really makes you want to buy something, the marketing worked. Politicians use marketing in their campaigns to convince voters. Marketing is all about selling — and given how many ads there are everywhere you look, it’s probably one of the most powerful forces in the world.
Vocabulary lists containing marketing
Material World: Shopping Lingo
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Frindle
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Media Literacy - High School
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Dr Wasim Ahmed, a senior lecturer in marketing at the University of Hull, says it comes down to people craving a sense of control, curiosity and relatability.
From BBC ● Aug. 22, 2026
Sermarini wasn’t aware of the trend when he named his company in 2023, but its marketing content now pokes fun at over-the-top looksmaxxing, he said.
From The Wall Street Journal ● Aug. 21, 2026
I think the stories are awesome and intentional, and everything about it, from the planning of it to the marketing, has been from my soul, and I think it deserves several.
From Los Angeles Times ● Aug. 21, 2026
"They were so sought after, they were names that would hit the press and command attention right away," says Stacy Jones, chief executive of Hollywood Branded, a marketing and PR agency.
From BBC ● Aug. 21, 2026
Even so, a heap of unhusked paddy lay in our granary, waiting until the marketing should be done.
From "Nectar in a Sieve" by Kamala Markandaya
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.