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Showing results for "marketing"
  • present participle of market.
Synonyms

marketing

American  
[mahr-ki-ting] / ˈmɑr kɪ tɪŋ /

noun

  1. the act of buying or selling in a market.

  2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.


marketing British  
/ ˈmɑːkɪtɪŋ /

noun

  1. the provision of goods or services to meet customer or consumer needs

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Etymology

Origin of marketing

First recorded in 1555–65; market + -ing 1

Explanation

Marketing is how you go about promoting and selling a product. Any ad campaign is a type of marketing. Marketing has to do with making people aware of what you have to offer, whether it's updated software, a clearance sale, or ice-cold lemonade. If a commercial really makes you want to buy something, the marketing worked. Politicians use marketing in their campaigns to convince voters. Marketing is all about selling — and given how many ads there are everywhere you look, it’s probably one of the most powerful forces in the world.

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Vocabulary lists containing marketing

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Dr Wasim Ahmed, a senior lecturer in marketing at the University of Hull, says it comes down to people craving a sense of control, curiosity and relatability.

From BBC Aug. 22, 2026

Sermarini wasn’t aware of the trend when he named his company in 2023, but its marketing content now pokes fun at over-the-top looksmaxxing, he said.

From The Wall Street Journal Aug. 21, 2026

I think the stories are awesome and intentional, and everything about it, from the planning of it to the marketing, has been from my soul, and I think it deserves several.

From Los Angeles Times Aug. 21, 2026

"They were so sought after, they were names that would hit the press and command attention right away," says Stacy Jones, chief executive of Hollywood Branded, a marketing and PR agency.

From BBC Aug. 21, 2026

Even so, a heap of unhusked paddy lay in our granary, waiting until the marketing should be done.

From "Nectar in a Sieve" by Kamala Markandaya

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