the act of buying or selling in a market.
the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Origin of marketing

First recorded in 1555–65; market + -ing1
Related formsin·ter·mar·ket·ing, adjectivepre·mar·ket·ing, adjective




an open place or a covered building where buyers and sellers convene for the sale of goods; a marketplace: a farmers' market.
a store for the sale of food: a meat market.
a meeting of people for selling and buying.
the assemblage of people at such a meeting.
trade or traffic, especially as regards a particular commodity: the market in cotton.
a body of persons carrying on extensive transactions in a specified commodity: the cotton market.
the field of trade or business: the best shoes in the market.
demand for a commodity: an unprecedented market for leather.
a body of existing or potential buyers for specific goods or services: the health-food market.
a region in which goods and services are bought, sold, or used: the foreign market; the New England market.
current price or value: a rising market for shoes.

verb (used without object)

to buy or sell in a market; deal.
to buy food and provisions for the home.

verb (used with object)

to carry or send to market for disposal: to market produce every week.
to dispose of in a market; sell.

Origin of market

1100–1150; Middle English, late Old English < Vulgar Latin *marcātus, Latin mercātus trading, traffic, market
Related formsmar·ket·er, nounmul·ti·mar·ket, adjectivenon·mar·ket, noun, adjectivepre·mar·ket, verbre·mar·ket, verb (used with object)sub·mar·ket, nounun·der·mar·ket, verb (used with object)un·mar·ket·ed, adjectivewell-mar·ket·ed, adjective

Synonyms for market Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for marketing

Contemporary Examples of marketing

Historical Examples of marketing

  • He was never seen by Adams people except when he made his marketing expeditions.

  • And then this illness came on, just when the marketing of the piece was on the cards.

    The Mystery of Murray Davenport

    Robert Neilson Stephens

  • Jimmy watched her marketing with a distinct sense of admiration.

    People of Position

    Stanley Portal Hyatt

  • She now did her marketing herself, so that she might be cheated as little as possible, she said.

  • Or have the fruits of your marketing a flavour denied to mine?

British Dictionary definitions for marketing



the provision of goods or services to meet customer or consumer needs



  1. an event or occasion, usually held at regular intervals, at which people meet for the purpose of buying and selling merchandise
  2. (as modifier)market day
a place, such as an open space in a town, at which a market is held
a shop that sells a particular merchandisean antique market
the market business or trade in a commodity as specifiedthe sugar market
the trading or selling opportunities provided by a particular group of peoplethe foreign market
demand for a particular product or commoditythere is no market for furs here
at market at the current price
be in the market for to wish to buy or acquire
on the market available for purchase
play the market
  1. to speculate on a stock exchange
  2. to act aggressively or unscrupulously in one's own commercial interests
buyer's market a market characterized by excess supply and thus favourable to buyers
seller's market a market characterized by excess demand and thus favourable to sellers

verb -kets, -keting or -keted

(tr) to offer or produce for sale
(intr) to buy or deal in a market
Derived Formsmarketer, noun

Word Origin for market

C12: from Latin mercātus; from mercāri to trade, from merx merchandise
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for marketing

1560s, "buying and selling," verbal noun from market (v.). Meaning "produce bought at a market" is from 1701. The business sense, "process of moving goods from producer to consumer with emphasis on advertising and sales," is attested by 1897.



1630s, from market (n.). Related: Marketed; marketing.



early 12c., "a meeting at a fixed time for buying and selling livestock and provisions," from Old North French market "marketplace, trade, commerce" (Old French marchiet, Modern French marché), from Latin mercatus "trading, buying and selling, trade, market" (source of Italian mercato, Spanish mercado, Dutch markt, German Markt), from past participle of mercari "to trade, deal in, buy," from merx (genitive mercis) "wares, merchandise," from Italic root *merk-, possibly from Etruscan, referring to various aspects of economics. Meaning "public building or space where markets are held" first attested mid-13c. Sense of "sales, as controlled by supply and demand" is from 1680s. Market value (1690s) first attested in writings of John Locke. Market economy is from 1948; market research is from 1921.

Online Etymology Dictionary, © 2010 Douglas Harper

Idioms and Phrases with marketing


see corner the market; drug on the market; flea market; in the market for; on the market; play the market; price out of the market.

The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.