marketing
Americannoun
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the act of buying or selling in a market.
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the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
noun
Other Word Forms
Etymology
Origin of marketing
Explanation
Marketing is how you go about promoting and selling a product. Any ad campaign is a type of marketing. Marketing has to do with making people aware of what you have to offer, whether it's updated software, a clearance sale, or ice-cold lemonade. If a commercial really makes you want to buy something, the marketing worked. Politicians use marketing in their campaigns to convince voters. Marketing is all about selling — and given how many ads there are everywhere you look, it’s probably one of the most powerful forces in the world.
Vocabulary lists containing marketing
Material World: Shopping Lingo
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Frindle
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Media Literacy - High School
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Apple’s emphasis on digital privacy made targeted marketing more difficult.
From The Wall Street Journal • May 23, 2026
At the same time, influencers became the dominant force in marketing, more so than brands, and the appeal of ethical consumerism ran headlong into an economy battered by the pandemic and inflation.
From The Wall Street Journal • May 23, 2026
The rise of streaming services has upended the traditional business model for movie marketing, Santo said.
From Los Angeles Times • May 22, 2026
Jennifer Healan, vice president of U.S. marketing, brand, content and culture for McDonald’s, said in a statement that its partnerships with brands and popular IP are aimed at “honoring the fandom.”
From Los Angeles Times • May 22, 2026
Thanks to Uncle Al’s superior marketing techniques, the big top is packed solid.
From "Water for Elephants" by Sara Gruen
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
