or de-mas·si·fy

verb (used with object), de·mas·si·fied, de·mas·si·fy·ing.
  1. to cause (society or a social system) to become less uniform or centralized; diversify or decentralize: to demassify the federal government.
  2. to break (something standardized or homogeneous) into elements that appeal to individual tastes or special interests: to demassify the magazine industry into special-interest periodicals.

Origin of demassify

Related formsde·mas·si·fi·ca·tion, nounde·mas·si·fi·er, noun Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018