demassify

American  

[dee-mas-uh-fahy] / diˈmæs əˌfaɪ /

Or de-massify

verb (used with object)

demassified, demassifying

1. to cause (society or a social system) to become less uniform or centralized; diversify or decentralize.

   to demassify the federal government.

2. to break (something standardized or homogeneous) into elements that appeal to individual tastes or special interests.

   to demassify the magazine industry into special-interest periodicals.

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Other Word Forms

• demassification noun
• demassifier noun

Etymology

Origin of demassify

de- + mass + -ify