demographic
Americanadjective
noun
-
a single vital or social statistic of a human population, as the number of births or deaths.
-
a specific segment of a population having shared characteristics.
The producers were looking for a show that would appeal to the 18-34 demographic.
adjective
noun
Other Word Forms
- demographical adjective
- demographically adverb
Etymology
Origin of demographic
Explanation
Advertising agencies like to schedule their commercials in television shows that appeal to the 18-49 demographic, because this segment of the population has a lot of spending power. Demographic is a word companies use when they're trying to sell their products to a particular group of consumers. A movie studio that wants to promote its new film, "Revenge of the Senior Kitties," might aim for the 65-to-85-year-old cat-lover . A demographic can consist of people who are in the same age group, such as 18-to-29-year-olds, or ethnic group, such as African-Americans.
Vocabulary lists containing demographic
President Obama's Farewell Address
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100 SAT Words Beginning with "D"
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Vocabulary from "Stop Expecting Games to Build Empathy" by Julie Muncy
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
They reacted by sending the University of Michigan’s early-April Index of Consumer Sentiment sliding to a record low, with every demographic cohort of age, income, and political preference sounding downbeat.
From Barron's • Apr. 17, 2026
But February’s numbers on viewing time—using a new demographic data source—say not so fast.
From The Wall Street Journal • Apr. 14, 2026
That’s especially true of the demographic of women who watch the network, who are also the prime audience for Hallmark movies about wayward daughters returning home to marry the boy next door.
From Salon • Apr. 13, 2026
Cultural and demographic shifts have helped fuel Telemundo’s rise.
From Los Angeles Times • Apr. 11, 2026
This same demographic logic applies to Jewish lawyers in New York like Maurice Janklow.
From "Outliers" by Malcolm Gladwell
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
