diffusion line

British  

noun

1. a range of clothes made by a top fashion designer for a high-street retailer

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Example Sentences

That’s clear in the scene’s semiregular routine of correction, in which one user posts something erroneous, and another jumps in with a video or comment, like which collection a particular garment comes from, or which diffusion line a certain T-shirt is from.

From New York Times

A couple of months later, the company implemented a major restructuring plan that included closing the Sonia by Sonia Rykiel diffusion line, adding lower-price items to the main Sonia Rykiel collection, and laying off workers.

From New York Times

In Milan, Martin Margiela’s diffusion line MM6 starred what US Vogue described as “local women of a certain age having the time of their lives”.

From The Guardian

As a teenager in the late ’80s, he studied textile engineering and joined Zegna soon after, working first as a product designer and later as the director of the brand’s sporty Z Zegna diffusion line.

From New York Times

These days, if so many designers have followed in Lagerfeld’s workaholic footsteps—Tom Ford, Nicolas Ghesquière, Marc Jacobs, Stella McCartney, and the like are all notoriously busy—they do so in part because Lagerfeld popularized the concept of running more than one brand at once, of stretching one’s vision between couture and ready-to-wear collections, between a massive diffusion line for H&M, say, and the kind of intricate bedazzling that comes out of the Parisian métiers d’art workshops that Chanel owns.

From The New Yorker