direct mail

American  

noun

1. mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors. DM

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Other Word Forms

• direct-mail
  adjective

Etymology

Origin of direct mail

First recorded in 1925–30

Example Sentences

See Examples For:

direct mail

The group is expected to focus on door-to-door canvassing, digital advertising and direct mail aimed at mobilizing conservative voters who are less likely to participate in non-presidential elections.

From Barron's ● Jul. 30, 2026

Typically, one consultant would handle television advertising, another direct mail, another polling, another big-picture strategy, and so on.

From Los Angeles Times ● Jul. 26, 2026

Malchow cited two tectonic shifts: Swing voters were disappearing — 90% of voters were choosing parties, not candidates — and direct mail as a campaign tactic had completely stopped working.

From Salon ● May 10, 2025

It also expressed concerns that proposals to add a new category of regulation to ensure timely delivery for business users like direct mail companies "goes against the wider government drive to reduce unnecessary regulation".

From BBC ● Apr. 13, 2025

A direct mail train service has been established between Rio and Montevideo and also between Rio and Buenos Aires.

From South America and the War by F. A. (Frederick Alexander) Kirkpatrick