direct mail

American  

noun

1. mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors. DM

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Other Word Forms

• direct-mail adjective

Etymology

Origin of direct mail

First recorded in 1925–30

Example Sentences

Malchow cited two tectonic shifts: Swing voters were disappearing — 90% of voters were choosing parties, not candidates — and direct mail as a campaign tactic had completely stopped working.

From Salon

It also expressed concerns that proposals to add a new category of regulation to ensure timely delivery for business users like direct mail companies "goes against the wider government drive to reduce unnecessary regulation".

From BBC

The campaign will include canvassing, digital advertising, direct mail, events and appearances by Scott and other elected officials in minority communities that Scott said Republicans have too often avoided.

From Seattle Times

Her announced fund-raising numbers in January, which included $11.7 million from digital and direct mail outreach and 69,274 new donors, signaled a desire for her not to fold.

From New York Times

Staff members have sent a blitz of text messages, phone calls, emails and direct mail urging these supporters to caucus.

From New York Times