direct mail


mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors. Abbreviation: DM

Origin of direct mail

First recorded in 1925–30
Related formsdi·rect-mail, adjective Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for direct mail

Contemporary Examples of direct mail

  • “There are candidates out there who like to design their own direct-mail pieces,” chuckles Baselice.

    The Daily Beast logo
    Rick Perry’s Secret Weapon

    Michelle Cottle

    August 29, 2011

  • Reason has been overwhelmed by propaganda, ideas by slogans, learned manifestoes by direct-mail hit pieces.

    The Daily Beast logo
    My Brush With Rush

    Christopher Buckley

    October 27, 2008

Historical Examples of direct mail