direct mail

American  

noun

1. mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors. DM

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Other Word Forms

• direct-mail adjective

Etymology

Origin of direct mail

First recorded in 1925–30

Example Sentences

Malchow cited two tectonic shifts: Swing voters were disappearing — 90% of voters were choosing parties, not candidates — and direct mail as a campaign tactic had completely stopped working.

From Salon • May 10, 2025

It also expressed concerns that proposals to add a new category of regulation to ensure timely delivery for business users like direct mail companies "goes against the wider government drive to reduce unnecessary regulation".

From BBC • Apr. 13, 2025

Staff members have sent a blitz of text messages, phone calls, emails and direct mail urging these supporters to caucus.

From New York Times • Jan. 1, 2024

Their strategy will include radio, TV and online advertising, plus direct mail.

From Seattle Times • Feb. 22, 2023

This has been completed in a satisfactory manner, but owing to the temporary discontinuance of the direct mail steamship service to North Germany, it has not yet been issued to postmasters.

From History of the Postage Stamps of the United States of America by Tiffany, John Kerr