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diversification

American  
[dih-vur-suh-fi-key-shuhn, dahy-] / dɪˌvɜr sə fɪˈkeɪ ʃən, daɪ- /

noun

  1. the act or process of diversifying; state of being diversified.

  2. the act or practice of manufacturing a variety of products, investing in a variety of securities, selling a variety of merchandise, etc., so that a failure in or an economic slump affecting one of them will not be disastrous.


diversification British  
/ daɪˌvɜːsɪfɪˈkeɪʃən /

noun

  1. commerce the practice of varying products, operations, etc, in order to spread risk, expand, exploit spare capacity, etc

  2. (in regional planning policies) the attempt to provide regions with an adequate variety of industries

  3. the act of diversifying

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Etymology

Origin of diversification

First recorded in 1595–1605, diversification is from the Medieval Latin word dīversificātiōn- (stem of dīversificātiō ). See diversify, -fication

Explanation

Diversification is the opposite of sameness. Use diversification to describe the goal achieved by a store that started with deli sandwiches and now offers gourmet coffee, muffins, soups, and salads. If a group seeks diversification, it wants to attract people of different ages from various backgrounds. If your financial adviser tells you that your stock portfolio needs diversification, this means you need to have stocks from a variety of companies and different industries. In other words, things should be more diverse. Use that to remember how to pronounce the word: Say diverse, then add if-ick-a-shun.

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Vocabulary lists containing diversification

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Diversification is almost never a bad thing, and crises don’t last forever.

From The Wall Street Journal • Mar. 9, 2026

Diversification has clearly helped investors this month given the big wobbles in tech stocks.

From Barron's • Nov. 21, 2025

Diversification means owning things that won’t all blow up for the same reason at the same time.

From MarketWatch • Nov. 6, 2025

Diversification of agricultural systems could not only help mitigate wildfires, but also aid food production and promote biodiversity conservation.

From Salon • Nov. 1, 2023

Diversification of employment is absolutely necessary to produce competition for the purchase of labour.

From The slave trade, domestic and foreign Why It Exists, and How It May Be Extinguished by Carey, H. C. (Henry Charles)

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