down-market
[doun-mahr-kit]Chiefly British
- appealing or catering to lower-income consumers; widely affordable or accessible.
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- in a down-market way.
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Origin of down-market
First recorded in 1970–75
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for down-market
Contemporary Examples
So did down-market white males, who seemed to react to Clinton with almost visceral dislike.
down-market
- relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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