down-market

[ doun-mahr-kit ]
/ ˈdaʊnˌmɑr kɪt /
Chiefly British

adjective

appealing or catering to lower-income consumers; widely affordable or accessible.

adverb

in a down-market way.

QUIZZES

QUIZ YOURSELF ON THESE WORDS FROM BROWN GIRL DREAMING!

Visualize yourself passing this quiz on words from Jacqueline Woodson’s exquisite verse novel “Brown Girl Dreaming,” and then take the quiz to prove you can do it! (Because you can.)
Question 1 of 10
What does “barren” mean?

Origin of down-market

First recorded in 1970–75
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

British Dictionary definitions for down-market

down-market

adjective

relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012