down-market

American  

[doun-mahr-kit] / ˈdaʊnˌmɑr kɪt /

adjective

1. appealing or catering to lower-income consumers; widely affordable or accessible.

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adverb

1. in a down-market way.

down-market British  

adjective

1. relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality

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Etymology

Origin of down-market

First recorded in 1970–75

Example Sentences

At the time, overall company sales had been more variable, and many brands felt Walmart was too down-market to house their goods.

From The Wall Street Journal

Beneath the headline numbers, he said, “middle-class and down-market households experiencing slowing wage growth are having difficulty adjusting to persisting increases in the cost of living. For those households, it is about food, fuel, and utilities.”

From Barron's

At this point, “those guys” are down to standout starting pitchers Blake Snell and Jordan Montgomery, down-market starters Mike Clevinger and Michael Lorenzen, and extremely old starters Zack Grienke, Johnny Cueto and Rich Hill.

From Los Angeles Times

Since its debut in late 2020 — a time when audiences were desperate for some absurd diversions — “Salt Lake” has always had a down-market feel compared to other cities in the franchise, like “New York” or “Beverly Hills.”

From Los Angeles Times

As a brand, “Wheel” was neither too nerdy nor too down-market.

From New York Times