down-market

[ doun-mahr-kit ]

/ ˈdaʊnˌmɑr kɪt /

Chiefly British

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adjective

appealing or catering to lower-income consumers; widely affordable or accessible.

adverb

in a down-market way.

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Origin of down-market

First recorded in 1970–75

Words nearby down-market

“Down in the Valley”, downlight, downlink, download, down-low, down-market, down on, down one's alley, down one's neck, down one's nose, down on one's luck

How to use down-market in a sentence

It may be fun and it may get them paid, until oversaturation ruins our sense for irony and destroys the market for it.
Trolls and Martyrdom: Je Ne Suis Pas Charlie|Arthur Chu|January 9, 2015|DAILY BEAST
Clad in a blue, striped button-down, a silver watch adorning his left wrist, Huckabee beams on the cover.
Huckabee 2016: Bend Over and Take It Like a Prisoner!|Olivia Nuzzi|January 8, 2015|DAILY BEAST
That article noted that the F-35 does not currently have the ability to down-link live video to ground troops,.
Pentagon Misfires in Stealth Jet Scandal|Dave Majumdar|January 8, 2015|DAILY BEAST
A grand juror in the Ferguson case is suing to be able to explain exactly what went down in the courtroom.
Politicians Only Love Journalists When They're Dead|Luke O’Neil|January 8, 2015|DAILY BEAST

Paperback publishers distributed their titles in African-American neighborhoods because it expanded their market base.
How Pulp Fiction Saved Literature|Wendy Smith|January 8, 2015|DAILY BEAST
The bride elect rushes up to him, and so they both step down to the foot-lights.
Physiology of The Opera|John H. Swaby (AKA "Scrici")
I take the Extream Bells, and set down the six Changes on them thus.
Tintinnalogia, or, the Art of Ringing|Richard Duckworth and Fabian Stedman
His wife stood smiling and waving, the boys shouting, as he disappeared in the old rockaway down the sandy road.
The Awakening and Selected Short Stories|Kate Chopin
So he bore down on the solemn declaration that she stood face to face with a prison term for perjury.
The Bondboy|George W. (George Washington) Ogden
Do not the widow's tears run down the cheek, and her cry against him that causeth them to fall?
The Bible, Douay-Rheims Version|Various

British Dictionary definitions for down-market

down-market

adjective

relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012