down-market

[ doun-mahr-kit ]
/ ˈdaʊnˌmɑr kɪt /
Chiefly British

adjective

appealing or catering to lower-income consumers; widely affordable or accessible.

adverb

in a down-market way.

Nearby words

  1. down-bow,
  2. down-easter,
  3. down-hearted,
  4. down-home,
  5. down-low,
  6. down-the-line,
  7. down-to-earth,
  8. downbeat,
  9. downburst,
  10. downcast

Origin of down-market

First recorded in 1970–75

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019


British Dictionary definitions for down-market

down-market

adjective

relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012