down-market

[doun-mahr-kit]Chiefly British
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adjective

appealing or catering to lower-income consumers; widely affordable or accessible.

adverb

in a down-market way.

Origin of down-market

First recorded in 1970–75
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for down-market

Contemporary Examples of down-market

  • So did down-market white males, who seemed to react to Clinton with almost visceral dislike.

    The Daily Beast logo
    How Ted Cruz Can Win in 2016

    David Frum

    October 25, 2013


British Dictionary definitions for down-market

down-market

adjective

relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012