appealing or catering to lower-income consumers; widely affordable or accessible.
in a down-market way.
Origin of down-market
First recorded in 1970–75
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for down-market
Contemporary Examples of down-market
So did down-market white males, who seemed to react to Clinton with almost visceral dislike.How Ted Cruz Can Win in 2016
October 25, 2013
relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012