[ doun-mahr-kit ]
/ ˈdaʊnˌmɑr kɪt /
appealing or catering to lower-income consumers; widely affordable or accessible.
in a down-market way.
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Origin of down-market
First recorded in 1970–75
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
British Dictionary definitions for down-market
relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012