down-market

[doun-mahr-kit]Chiefly British

adjective

appealing or catering to lower-income consumers; widely affordable or accessible.

adverb

in a down-market way.

Origin of down-market

First recorded in 1970–75

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for down-market

Contemporary Examples of down-market

So did down-market white males, who seemed to react to Clinton with almost visceral dislike.
How Ted Cruz Can Win in 2016
David Frum
October 25, 2013

British Dictionary definitions for down-market

down-market

adjective

relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012