aspirational

American  

[as-puh-rey-shuh-nl] / ˌæs pəˈreɪ ʃə nl /

adjective

1. relating to or characterized by aspiration or a strong desire for something.

   their aspirational goals for the New Year.

2. aimed at or appealing to people who want to attain a higher social position or standard of living.

   a magazine featuring aspirational products for the home.

3. Medicine/Medical. relating to the act of removing a fluid from a body cavity or of inhaling a fluid into the lungs.

4. Phonetics. relating to articulation involving an audible puff of breath.

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Etymology

Origin of aspirational

aspiration + -al ¹

Example Sentences

“Our clients, both the housed and unhoused communities at large, were promised more than aspirational rhetoric, Your Honor,” their attorney Elizabeth Mitchell said in her opening statement.

From Los Angeles Times

It’s aspirational, as all such stories must be to make them worth telling, but tense; one worries things might go seriously wrong, even as the implied promise of the series is that they might not.

From Los Angeles Times

“That’s where we’ve seen some pressures — this ‘aspirational’ customer maybe trading down or ultimately trading out of the category,” he said.

From MarketWatch

“That’s where we’ve seen some pressures — this ‘aspirational’ customer maybe trading down or ultimately trading out of the category,” he said.

From MarketWatch

"Currently, Heineken lacks a clear premium identity, in contrast to a brand like Guinness which has carved out a distinctive and aspirational positioning," he said.

From BBC